Brand ambassadors play a pivotal role in shaping consumer perceptions and enhancing brand visibility in India’s dynamic market. These influential figures, ranging from Bollywood celebrities to sports icons, leverage their popularity to promote products, services, and government initiatives. This blog provides a detailed exploration of the current landscape of brand ambassadors in India, highlighting their impact across corporate and public sectors. Below is a comprehensive list of Indian brand ambassadors in 2025, their associated brands or campaigns, and insights into their roles.
Understanding the Role of Brand Ambassadors in India
A brand ambassador is an individual, often a celebrity or public figure, chosen to represent a brand or campaign to increase its reach and credibility. In India, where cultural diversity and celebrity influence are significant, brands strategically select ambassadors who align with their values and resonate with their target audience. These ambassadors appear in advertisements, social media campaigns, and public events, creating a positive image and fostering consumer trust. The concept has evolved over decades, with companies now also tapping into sports personalities, social media influencers, and even non-traditional figures like Indian royals to broaden their appeal.
List of Indian Brand Ambassadors in 2025
The following table compiles an updated list of Indian brand ambassadors in 2025, covering both corporate brands and government-led initiatives. This list includes prominent personalities and their associated campaigns, reflecting the diversity of industries and sectors they represent.
| Celebrity/Personality | Brand/Product/Campaign | Sector | Year Appointed |
|---|---|---|---|
| Virat Kohli | Puma, Hero MotoCorp, Myntra, Google Duo, Audi India, MRF Tyres, Manyavar, Blue Star | Sports, Fashion, Automotive | Various (2016–2024) |
| Amitabh Bachchan | GST, Muthoot Group, Kalyan Jewellers, FirstCry, Dabur, Parker Pen | Finance, Jewelry, FMCG | Various (2020–2024) |
| Deepika Padukone | Bisleri, Hyundai Motor India, Axis Bank, RuPay Prime Volleyball League | FMCG, Automotive, Banking | 2024 |
| Shahid Kapoor | Vogue Eyewear | Fashion/Eyewear | 2025 |
| PV Sindhu | Puma India | Sports/Footwear | 2025 |
| Ananya Panday | Chanel, Fastrack Perfumes, Lakme | Fashion, Beauty | 2025 |
| Kriti Sanon | Dreame Technology | Household Appliances | 2025 |
| Suhana Khan | Adidas (Adidas Originals) | Sports/Footwear | 2025 |
| Shah Rukh Khan | Elan Group | Real Estate | 2025 |
| Kartik Aaryan | Supersox | Fashion/Footwear | 2025 |
| Rashmika Mandanna | Crocs | Footwear | 2025 |
| Vicky Kaushal | Tata Motors (Passenger and Electric Vehicles) | Automotive | 2025 |
| Neeraj Chopra | Audi India, Friendship Brand Ambassador of Switzerland | Automotive, Tourism | 2024–2025 |
| Janhvi Kapoor | Zydus Wellness (Sugar Free) | FMCG | 2025 |
| Ranveer Singh | BOAT, Kotak Mahindra Bank (Kotak 811), Yes Bank | Electronics, Banking | 2020–2024 |
| MS Dhoni | State Bank of India (SBI) | Banking | 2020 |
| Smriti Mandhana | State Bank of India (SBI) | Banking | 2024 |
| Sachin Tendulkar | Bank of Baroda, Paytm Payments Bank | Banking | 2024 |
| Aamir Khan | AU Small Finance Bank, PhonePe | Banking, Fintech | 2019–2021 |
| Pankaj Tripathi | 5th Bharat Rang Mahotsav 2024 | Cultural Event | 2024 |
| Shubhman Gill | State Icon of Punjab (Lok Sabha Elections) | Government Campaign | 2024 |
| Pinky (Mirzapur) | Beti Bachao Beti Padhao | Government Campaign | 2024 |
| John Abraham | MotoGP in India | Sports Event | 2024 |
| Madhuri Dixit Nene | Moksh Agarbatti | FMCG | 2024 |
| Yuvraj Singh | Indian Golf Premier League (IGPL) | Sports | 2025 |
Why Brands Choose Specific Ambassadors
The selection of a brand ambassador is a strategic decision. Companies consider factors such as the celebrity’s public image, fan base, and alignment with the brand’s ethos. For instance, Virat Kohli’s association with sports and fitness brands like Puma and Hero MotoCorp leverages his athletic persona and massive following among youth. Similarly, Amitabh Bachchan’s timeless appeal makes him a trusted figure for brands like Dabur and Kalyan Jewellers, appealing to a broad demographic. Newer ambassadors like Ananya Panday for Chanel reflect a shift toward younger, fashion-forward celebrities to capture the Gen Z market.
Government campaigns, such as Beti Bachao Beti Padhao with Pinky from Mirzapur, use relatable figures to promote social causes, while sports personalities like Neeraj Chopra for Audi India and Switzerland’s tourism campaign capitalize on their global recognition. This strategic alignment enhances brand credibility and consumer trust.
Emerging Trends in Indian Brand Ambassadorship
The landscape of brand ambassadorship in India is evolving. Recent trends include:
- Diversification Beyond Bollywood: Luxury brands are increasingly collaborating with non-Bollywood figures, such as Indian royals, musicians, and tech innovators, to reflect India’s diverse cultural landscape.
- Rise of Sports Personalities: Athletes like PV Sindhu and Neeraj Chopra are becoming prominent ambassadors, especially for sports and lifestyle brands, as seen with Puma and Audi India.
- Social Media Influencers: Influencers with large online followings are being tapped for their relatability and ability to target niche audiences, a trend noted in 2024.
- Global Brand Collaborations: International brands like Chanel and Adidas are appointing Indian celebrities, such as Ananya Panday and Suhana Khan, to tap into India’s growing luxury market.
Corporate Sector Ambassadors
In the corporate sector, brands across industries like FMCG, automotive, banking, and fashion rely heavily on ambassadors. For example, Deepika Padukone’s association with Hyundai Motor India and Axis Bank highlights her versatility, appealing to both urban and aspirational audiences. Ranveer Singh’s energetic persona makes him a natural fit for tech-driven brands like BOAT and Kotak Mahindra Bank’s digital campaigns.
Government and Social Campaigns
Government initiatives often use ambassadors to promote public welfare. The Beti Bachao Beti Padhao campaign, with Pinky as its face, aims to resonate with younger audiences familiar with popular media characters. Similarly, Amitabh Bachchan’s role in the GST campaign and Pankaj Tripathi’s ambassadorship for Bharat Rang Mahotsav 2024 demonstrate the government’s reliance on trusted figures to drive awareness.
Impact of Brand Ambassadors on Consumer Behavior
Brand ambassadors significantly influence consumer behavior in India. Their endorsements create an emotional connection, making products or campaigns more relatable. For example, Sachin Tendulkar’s association with Bank of Baroda enhances trust in the banking sector, while Shah Rukh Khan’s endorsement of the Elan Group adds aspirational value to real estate. Studies suggest that celebrity endorsements can increase brand recall by up to 20% and influence purchasing decisions, particularly among younger demographics.
Challenges and Considerations in Brand Ambassadorship
While brand ambassadors can boost visibility, challenges exist. Misalignment between a celebrity’s image and the brand’s values can lead to ineffective campaigns. Additionally, controversies involving ambassadors can negatively impact brand perception. Companies must also balance the high costs of celebrity endorsements with measurable returns, prompting some to explore cost-effective options like influencers or regional celebrities.
The list of Indian brand ambassadors in 2025 showcases a vibrant mix of Bollywood stars, sports icons, and emerging influencers, reflecting the evolving marketing landscape in India. From Virat Kohli’s dominance in sports and lifestyle brands to Deepika Padukone’s versatile endorsements, these ambassadors shape consumer preferences and enhance brand loyalty. As brands continue to diversify their ambassador choices, the role of these influential figures will remain integral to India’s marketing strategies, both in corporate and public sectors.
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FAQ on Indian Brand Ambassadors in 2025
1. Who is the Indian brand ambassador for Audi India in 2025?
Olympic champion Neeraj Chopra is the brand ambassador for Audi India in 2025.
2. Which cricketer became the brand ambassador of Skechers in 2025?
Indian fast bowler Mohammed Siraj was appointed as the brand ambassador of Skechers in 2025.
3. Who represents Louis Vuitton and Cartier from India?
Deepika Padukone is the first Indian global ambassador for both Louis Vuitton and Cartier.
4. Which Indian celebrity became Chanel’s brand ambassador?
Ananya Panday became the first Indian brand ambassador for Chanel in 2025.
5. Who is the brand ambassador of Puma India in 2025?
Badminton star PV Sindhu continues as the brand ambassador for Puma India.
6. Which Indian actress represents Sugar Free in 2025?
Janhvi Kapoor was appointed brand ambassador of Zydus Wellness’ Sugar Free.
7. Who is the global brand ambassador of Crocs from India?
Rashmika Mandanna represents Crocs globally in 2025.
8. Which Bollywood star is the brand ambassador of Tata Motors in 2025?
Actor Vicky Kaushal is the brand ambassador for Tata Motors’ EV division.
9. Did any kids’ fashion brand sign multiple ambassadors in 2025?
Yes, Kidbea signed 10 popular TV actors as brand ambassadors in 2025.
10. Why are Indian brand ambassadors important in 2025?
They help brands connect with consumers, reflect India’s global influence, and are frequently asked in GK and competitive exams.
